IAB CEO: Marketers Must Earn Their Audience
Randall Rothenberg, CEO of the IAB, offers an eloquent summary of the state of marketing in his farewell-address-style AdAge column: No greater challenge or opportunity has ever faced incumbent...
View ArticleKraft Needs to be more careful where they advertise
I recently came across the following interactive ad buy by Kraft for the Macaroni and Cheese brand. Kraft created a custom brand message surrounding the video player on collegehumor.com As you can see...
View ArticleGoogle AdSense Access Down
I just tried to login to Google AdSense (04/14/07 @ 1:45PM EST) and the site appears to be down, at least from the US. Here is the site I received instead: Here is the URL for the page:...
View ArticleDoubleClick Acquisition: The Need For Third Party Advertising Measurement
There is a reason why DoubleClick has become the dominant player in online display advertising: there is a growing demand for accurate, unbiased, third party media measurement. Whenever billions of...
View ArticleMarketing.fm Podcast Interview With Kevin Roberts: Winning The Consumer...
Welcome back to another Marketing Podcast at Marketing.fm In the latest Marketing.fm podcast, we had the pleasure of speaking with Kevin Roberts, CEO of Worldwide Saatchi & Saatchi Ideas Company....
View ArticleWPP: Marketing Cannibalization?
Sir Martin Sorrell has a keen eye for acquisition (both hostile and friendly) when it comes to the marketing services industry. In the last year, Sorrell has taken an interest in online media &...
View ArticleAdWeek: Interview with Doug Checkeris
AdWeek has a great interview with the new CEO of MediaCom. (Disclosure: I used to work at MediaCom) A few distinct quotes caught my attention in the interview: Were you surprised when MediaCom offered...
View ArticleWhat is your Internet Strategy?
I hear this question get asked a lot at various shows, groups, and in work environments. I used to hear this question asked when I worked at a large ad agency myself. These days I am working in the...
View ArticleA Slight Problem With Ad Exchanges… (warning NSFW)
The idea of Ad Exchanges (Right Media, DoubleClick Exchange, etc.) makes a lot of sense – especially for smaller players who manage display media in-house or independently from an agency. Lately, it...
View ArticleWorking towards the Triple Play (the last mile problem)
Image by LonelyBob via Flickr It seems to me that more and more companies are working towards what the cable and phone companies are calling the triple play package. This is where you get phone,...
View Article
More Pages to Explore .....